Compared with online advertising, digital signs are obviously more attractive. As an effective tool, including retail, hotel, health care, technology, education, sports or corporate environment, it can effectively communicate with users with the help of digital signs. There is no doubt that digital signage has become the preferred marketing tool for enterprises.
Digital signs have become a part of our daily life. LED display screen is very common in airports and railway stations. It is often used to display departure and arrival time and other information. In addition, in the catering industry, digital menus have become very common. Compared with a decade ago, people today are more accustomed to the digital world, which is why digital signs are more important in today’s world.
LED display can help enterprises feel their existence in the highly competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animation and full motion video. Digital signs in public places can be presented to more people than Internet video. These low maintenance screens are the perfect solution for product marketing. Therefore, if you want a marketing method that is cheaper than TV advertising but can attract more people, then digital signs are the answer.
90% of the information processed by our brain is visual information. More than 60% of people learn more about products through digital displays.
Research shows that 40% of customers believe that indoor LED display will affect their purchase decision. LED display can attract consumers to increase consumption. Up to 80% of customers admit that they decided to enter the store precisely because the digital signs outside the store attracted their attention.
More surprisingly, people can even remember what they saw on digital signs a month ago. Research shows that the memory rate of digital signs is 83%.