How to Transform and Upgrade Outdoor LED Screens

As is well known, the carrier of outdoor advertising has evolved from posters, lightboxes, traditional street signs, neon lights, etc. to outdoor LED displays, providing more diverse forms of expression for outdoor advertising, enhancing promotional effectiveness, and further strengthening the supporting role of outdoor advertising in urban image construction. However, from the current stage, fierce competition will result in low profits for LED companies. So what are the issues facing outdoor LED displays and how can they be changed?

1、 The problems and opportunities faced by outdoor LED display screens
The cancellation of outdoor advertising registration is undoubtedly a great benefit for the outdoor advertising industry. This move can improve the efficiency of outdoor advertising broadcasting, greatly reduce the vacancy rate of outdoor LED screens, and further expand the market share of LED display screens.
problem
1) Slow market growth
For first tier cities, traditional outdoor media companies have occupied a large number of urban commercial areas. However, in recent years, in addition to cost pressures gradually emerging, such as increased land occupation costs, screen costs, and operating costs, the rapid development of the Internet and new media advertising platforms has also led to slow growth of digital outdoor LED media and a decrease in profit margins.
2) Lack of creativity in outdoor LED advertising
Compared to the three major Western advertising camps, Chinese advertising follows the pragmatic approach of the United States, but places too much emphasis on form and execution, blindly pursuing grand scenes and production, and the serious lack of creativity is most prominent. As a result, outdoor LED displays have always been the latest in terms of large area and upgraded products, which has hindered the development and progress of LED display technology.
3) LED display screen light pollution
As is well known, due to the high brightness and large area of LED displays, they bring a certain degree of visual pollution to cities, which is also a common complaint in public opinion surveys. In addition, from the perspective of urban planning, excessive and inappropriate LED displays can also damage the urban landscape to a certain extent.
opportunity
1) Technological innovation accelerates digital upgrading
At present, the vast majority of digital outdoor LED display devices in China still lack in-depth technological participation from a technical perspective, and their technological development and product application are still relatively superficial. In recent years, digital outdoor media groups abroad have seen a significant increase in the quality of 3D displays, which, combined with a decrease in technological costs, means that it is currently a viable and eye-catching outdoor advertising display facility.
2) Trying to interact with LED screens and social media
From the perspective of its own advantages, the digital outdoor LED display is a versatile carrier that breaks through the tradition and gives consideration to both dynamic and static situations. From the perspective of playing mode, it has included three modes: pure TVC video playing, Online magazine playing, and FLASH creative playing.
In terms of technology, digital outdoor LEDs can be very diverse, and can achieve multi screen linkage and human screen interaction through interactive and multi-directional communication, assisting the interaction between outdoor media and consumers.
3) Follow LED creative display
Interaction should become the highlight of LED screens, and advertisers can buy larger screens with money in order to gain more attention. The conversion between attention and purchasing desire is the ultimate function of LED screens. Advertisers should understand that the purpose of placing LED screens is to attract attention with size and win the market through interaction.