Why do you choose outdoor electronic display for advertising

Outdoor LED display has the advantages of media publicity. Why do you choose outdoor electronic display for advertising?
Distribute leaflets are the most important thing for businesses to sell. So, usually our products want to sell, they need to use gorgeous language to get the recognition of consumers, and other publicity materials such as leaflets, friends and official account on the road. These ordinary advertisements have no longer been noticed by people, and now they will choose LED display more. But why choose outdoor LED display for advertising?

The value of an advertising media, of course, is the most important from the evaluation of advertisers. So what do advertisers see in the outdoor LED screen? According to some surveys, the main attraction of large LED screens is the following:
1. Superior outdoor environment and geographical location
Outdoor LED displays mainly cover the main business centers and transportation hubs of the city and most leisure consumption squares, such as commercial streets, stations, docks, airports, both sides of expressways, and across expressways or urban streets. The better the geographical location, the more densely populated, which highlights the great advantages. These sections are often vehicle deceleration areas with large personnel mobility. Large and bright pictures can create greater visual impact. This unique media form is easier to stand out from the overwhelming advertising and effectively realize the information communication with the audience, so as to achieve the purpose of brand image and related information dissemination.
2. Low interference of advertising media and active audience ratings
The so-called advertising interference refers to the ratio of advertising layout or paragraph length to the content of the media itself. Many advertisements focus on “bombing” consumers in a certain period of time, so the intensity of advertising information interferes with and offsets each other. The large-scale electronic display installed in major business centers, transportation hubs and most leisure consumption squares, as a unique and non selective viewing media, can actively watch the beautiful advertisements, entertainment content and some practical information of large-scale LED display screens when waiting or passing by. If the audience sees the same advertisement at the same time and in the same place, it is easy to trigger the strong memory of the audience. Compared with ordinary outdoor advertising, the expressiveness of large electronic display screen will obviously leave a deeper impact on the audience.
3. Super high advertising cost performance
The innovative media research survey conducted by market testing institutions shows that in different media (such as large-scale electronic display screen, building LCD TV, TV station, newspaper, bus, taxi, bus stop, waiting hall and subway), the audience has the highest recall rate of advertising broadcast by large-scale electronic display screen within one month. Although the outdoor LED display screen constitutes a certain mandatory viewing for the target audience, it still creates a high-quality and high-grade media environment and advertising environment to provide a stage to deduce the brand charm for medium and high-grade, elegant and fashionable products. The advertising in the high-tech and high-grade LED display screen is easier to stimulate the active viewing of the target audience.
4. Long delivery effect and high income
The LED display screen can transmit information 24 hours a day, and has the excellent performance of waterproof, sunscreen and shockproof. It can adapt to the harsh outdoor environment, and the display effect is not easy to be affected by the environment. Therefore, it can ensure the effect of outdoor communication. Outdoor LED display screen can play various types of advertisements, such as urban publicity films, public service advertisements, etc. compared with computer pop-up screens and TV advertisements, outdoor LED display screen will not cause the disgust of the audience, but also beautify the city image, enrich the people’s amateur life, and become the display window of brand image and city image.